Recess / Our identity

Brand

Playful by nature. Thoughtful by design. The colors, type, and identity behind Recess.

Logo

Our primary wordmark, in its original colors. Leave generous clear space and preserve its proportions.

Original logo

Color palette

Blue

Primary brand color

—

--brand-blue

Purple

Programs & enrichment

—

--brand-purple

Coral

Highlights & accents

—

--brand-coral

Orange

Calls to action

—

--brand-orange

Mint

Soft section backgrounds

—

--brand-mint

Cream

Warm neutral backgrounds

—

--brand-cream

Ink

Headlines & body text

—

--brand-ink

White

Space & clarity

—

--background

Typography

HEADLINES / FREDOKA

Aa Bb Cc

Childcare built for any kind of schedule.

Rounded, friendly, and expressive. Used for page titles, section headings, and card titles.

Get Fredoka

BODY & LABELS / INTER

Aa Bb Cc

Recess is a modern, licensed childcare experience built for flexibility. A little more breathing room for parents. A lot more discovery for kids.

Clear and easy to read. Used for paragraphs, navigation, form labels, and buttons.

Get Inter

Regular 400Medium 500Semibold 600Bold 700

The Recess feel

Warm & welcoming

Friendly language, rounded headings, and plenty of breathing room.

Playful & purposeful

Bright accents balanced with soft backgrounds and clear, readable text.

Real & reassuring

Authentic photos of our people and spaces, with a focus on care, connection, and discovery.